Interactive Game To Teach Kids About Marketing, ID Theft, & Scams

1.14.10

You Are Here is a fantastic site, sponsored by the FTC, designed to train your kids to be savy consumers. The site discusses general marketing concepts, identity theft, and various advertising scams. By understanding how they are being marketed to, kids can remove themselves from the emotion of the moment, allowing parents to provide teachable moments for their children.

The game revolves around situations you encounter while walking around the mall. As I was just playing, I was walking through the digital mall when I encountered a cell phone kiosk. While I was there, the kiosk worker explained how they advertise certain cell phones outside certain stores in the mall, to target the people who shop at that store. The kiosk worker then walked me through a matching game, where I matched the phones with the appropriate stores.

The site is designed for kids in 5th – 8th grade.