Dave Ramsey often presents a simple question to folks who call into his radio program. “If I hired you to manage your finances, what would you do?” Almost every time, the solution is made abundantly clear.
Its interesting how differently people run their lives from how they might run a business. Although the same principles apply, emotions creep in. Personal finance becomes just that – personal.
If we ran our lives like businesses, I think we would find ourselves in much different places. Much better places. In this series, we will look at how we can run our lives more like businesses and benefits of doing so.
The Marketing Department
Your company has a Marketing Department, but do you?
Two years ago, it might have been difficult to see the need for a personal marketing department. However, since that time, many companies have been forced into layoffs and pay cuts. With these circumstances, it is easier to see the reasons you need a personal marketing department. Let’s look at 3 things your company’s Marketing Department does, that you could mimic at the personal level.
- Public Relations: Business like to be charitable and like for others to know about it. It is the heart of public relations. As individuals, we can replicate this easily. How? Do good stuff and don’t be a hermit. There is great value in community involvement. It should be something we are involved in, regardless. But as we participate in these activities, we should make extra effort to engage the folks we serve with. Community involvement is a fantastic way to network, particularly with other good-hearted people. If you have been laid off, or are currently looking for a new position, it might be time to ramp up your charitable involvement.
- Record Keeping: Your company’s marketing department should keep lots of records. They use these records to develop marketing material. Your marketing department must be able to substantiate their claims with facts and their facts come from record keeping. As an individual, you should also keep adequate records about your performance. Depending on your line of work, it is important to track stats that show your effect & importance. Don’t wait until you are looking for your next job. By then, it will be too late. You won’t be able to access or remember the important details. But by continually keep records of your performance, you will be prepared for any unexpected career change.
- Maintain a Website: Your company certainly has a website. But do you? Probably not. It can be incredibly useful to morph the record keeping above into an online portfolio. It doesn’t necessarily need to be a website, although it could be. With tools such as Twitter, Facebook, Linkedin, etc. you have plenty of opportunities to create a fantastic online portfolio for perspective employers to see your handy-work.